The Blue Moon Lounge

The Challenge

The lounge had spent years on a generic template site that did nothing to reflect 14+ years on the route - UFC PPV nights, NFL Sunday Ticket, pool, shuffleboard, beer pong, the actual neighborhood feel. It was invisible in 'best sports bar in Montrose' searches and getting zero traction from the new wave of AI search tools (ChatGPT Search, Perplexity, Google AI Overviews).

The Solution

We built an 8-page bar site with a moody, brand-forward feel and migrated the domain off a generic template-builder platform onto modern managed hosting. Then we set the site up to show up everywhere customers actually look: complete business details for Google and AI tools including the location and all seven amenities, an FAQ written around the questions people actually ask, and the site opened up so ChatGPT, Claude, Perplexity and other AI tools could read and quote it. It was built to get named by AI tools, not just ranked by Google.

Key Features

• 8-page site (home, about, drinks, games, sports, gallery, visit, 404)
• Full search and AI-visibility audit - 25 issues found and fixed
• Complete business details set up so Google and AI tools can read them clearly, covering all seven amenities
• Site opened up so ChatGPT, Claude, Perplexity and other AI tools could read it
• Migrated off a generic template-builder platform onto modern managed hosting
• Mobile-first design for bar owners and walk-in customers